Summary
As a seasoned digital marketing leader with over a decade of experience in the SaaS, publishing, and travel/hospitality industries, I excel in driving lifecycle marketing strategies, enhancing customer retention, and executing data-driven campaigns. My strong web design and digital communication strategy background enables me to lead projects and channels effectively and deliver impactful results.
5 Areas of expertise:
Coding & Campaign Design
- End-to-end email marketing channel strategy and execution
- Hands-on experience with designing responsive HTML, CSS, and working in various content management systems
- Prompt, accurate, and error-free customer communication, built to assure loyalty, set expectations, and boost engagement
- Experience conceptualizing, building, and executing multi-touch digital campaigns
- Graphic design for email and other digital channels, including web pages and social media posts
- Strategic cross-team multichannel project planning, internal stakeholder communication and collaboration
- Work with team and company leadership to determine email campaign goals; report on email revenue to the SLT and ELT
- Team management and project leadership
Operations
- Data management & mailable data hygiene
- Design, build and maintain lead generation forms, landing pages, lists and automations
- Workflow and advanced, long-term project management
- Upgraded email sends through sourced graphics, customization, calls-to-action, and additional advanced features
- Planning and management of the marketing campaign calendar
- Management of external vendor relations and contractors
Lead Generation
- B2B and B2C lifecycle marketing experience
- Identification and targeting of ideal leads
- Expansion of email database; clean and audit regularly
- Live & digital event planning and management (webinars, conferences, podcasts, demos) + post-event lead nurturing
- Development of triggered and automated nurturing campaigns (behavior based and time based)
Programs
- Familiarity with various analytical and database tools, including but not limited to Salesforce, Tableau, and more
- ESPs: Pardot, Salesforce Marketing Cloud, Act-On and SendGrid
- Web Programs: WordPress, Atom, and Github
- Adobe Suite: Dreamweaver, Illustrator, Photoshop, and InDesign
- Microsoft Office & Excel
- Task Management Systems: Trello, Monday.com, Jira, Atlassian, Wrike, Microsoft Planner, and Airtable
Analytics
- Advanced A/B testing program management
- Email and web analytics and reporting
- Knowledge of SEO/SEM, Google Analytics (including UTM tracking)
- Email and website marketing analytics reporting
- CRM management and automation