Laura J. Libby

Digital Marketing Expert | M.A. in Web Design and Online Communications

Laura J. Libby

Digital Marketing Expert | M.A. in Web Design and Online Communications

A Little About Me

Experience

As a global marketing strategist with 10 years of experience spearheading global campaigns, my expertise lies in crafting compelling narratives and utilizing cutting-edge tools to drive engagement.

I enjoy working in operations, project strategy and management, web and email design and execution, internal coordination, and reporting.

Education

Experience

M.A. in Mass Communications: Web Design and Online Communications, the University of Florida

B.A. in International Area Studies, New College of Florida, Florida's Honors College

Home Base

Experience

Home Base

I currently call the beautiful city of Austin, Texas, home, where I work full time as an email marketing manager at Criteria Corp.

Common Email Marketing Misconceptions

"Email is dead" 💀

"Investing in email is a waste of your budget."

Think again. Email is the most personalized and often effective digital channel in your marketing toolbox. Email offers a direct and personal line of communication, unlike with social or Google adwords, where you're fighting to get eyeballs. Email is even more relevant today as cookies become a thing of the past.

"Investing in email is a waste of your budget."

Not true. In fact, email has one of the highest returns of any digital marketing channel, with an average return on investment of 36:1.

💸💸💸

"Email isn't valuable or relevant."

"Investing in email is a waste of your budget."

"Leadership teams don't buy into the email channel"

Nope. Email is one of the most highly and consistently used digital channels. As of 2020, the global value of email marketing was $7.5 billion. That number is projected to more than double by 2027.

"Leadership teams don't buy into the email channel"

According to Gartner, "44% of CMOs say email marketing is essential to their overall digital strategy, allocating nearly 8% of their entire digital marketing budget to the channel."

"No one even uses email anymore"

"Leadership teams don't buy into the email channel"

"Email is only used on desktops"

Absolutely not.

There are 4 billion daily email users.

"Email is only used on desktops"

"Leadership teams don't buy into the email channel"

"Email is only used on desktops"

Actually, smartphone users "prefer to receive brand communications via email." 📱

With well over 50% of emails being opened on mobile devices, it's crucial to ensure your email program is designed with a mobile-first mentality and strategy.

Laura J. Libby

Laura J. Libby

Hi! I'm Laura.

I create dynamic and effective marketing campaigns

Experience at a glance

10 Years

5,400+ Campaigns

3 Industries

Design. Execute. Scale.

A Little About Me

Experience

Experience

Experience

Education

Experience

Experience

Home Base

Experience

Home Base

Let's debunk some myths.

Common Email Marketing Misconceptions

"Email is dead" 💀

"Investing in email is a waste of your budget."

"Investing in email is a waste of your budget."

"Investing in email is a waste of your budget."

"Investing in email is a waste of your budget."

"Investing in email is a waste of your budget."

"Email isn't valuable or relevant."

"Investing in email is a waste of your budget."

"Leadership teams don't buy into the email channel"

"Leadership teams don't buy into the email channel"

"Leadership teams don't buy into the email channel"

"Leadership teams don't buy into the email channel"

"No one even uses email anymore"

"Leadership teams don't buy into the email channel"

"Email is only used on desktops"

"Email is only used on desktops"

"Leadership teams don't buy into the email channel"

"Email is only used on desktops"

Let's Connect